Cohorts segments for direct, e-mail

Article Abstract:

Looking Glass Inc, a marketing services company based in Denver, CO, said that its Cohorts database service can divide a firm's database into 27 segments for e-mail and direct mail campaigns. According to the company, the service employs marketing categories grouped by demographic and lifestyle features. The divisions are created from survey data obtained from proprietary research of 85% of households in the US. The service also uses syndicated market research data.

On-Line Information Services, Database Vendors NEC, Looking Glass Inc.

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CopyrightAgent finds Web music freeloaders

Article Abstract:

Nashville, TN-based Copyright.net has launched a system called CopyrightAgent that finds viewers who are downloading copyrighted music/video content and other intellectual property without authorization. The system notifies clients, such as publishing houses and Internet service providers, about each violation concerning them. As broadband technology becomes more prevalent, the company plans to increasingly market to video firms.

Online information services, Copyright.net

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Baseball America subs play like pros

Article Abstract:

Sports magazine Baseball America is adding more supplementary editions for increasing its online subscriptions. The company has also decreased its annual subscription rate to 39dollars.

Commodity & service prices, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Prices and rates, Electronic publishing, Electronic publication, Periodicals, Periodical subscriptions, Company pricing policy, Service enhancement

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