Online archive lets marketers view others' direct, e-mail campaigns

Article Abstract:

Paradysz Mater, a New York-based provider of direct marketing solutions, will launch on Sep 2000 an online database that consists of direct mail and e-mail promotions from various direct marketing campaigns. The online service, called MarketRelevance.com, is intended to provide direct marketers with a tool to better research their marketplace. The company said that it has alread signed 150 clients through a 15-day trial memberships that allow prospects to access the Web site for free.

Services introduction, Paradysz Mater

---

Aid for targeting samples debuts

Article Abstract:

Market Logic has unveiled the Sample Logic that will help manufacturers distribute product samples more effectively and increase their return on investment. Sample Logic allows manufacturers access into retailers' databases, match consumers' purchasing history with brand objective and deliver trial sample products. Market Logic VP Mike Starkey said retailers would also benefit from Sample Logic since it would drive foot traffic in their stores and increase sales.

Product introduction, Direct marketing, Market Logic

---

Rich media e-mails draw sales leads

Article Abstract:

SCT a, technology provider for colleges and universisties, has achieved a 30% response rate for a rich media e-mail campaign it conducted for e- Print Reports, which helps schools store student records online. The Malvern, PA-based company disclosed that the responses have led to 125 leads, three of which it has closed. SCT began the campaign in Apr 2001 by sending the e-mails to 4,000 recipients who have pre-registered for one of its conferences, SCT Summit.

Contracts & orders received, SCT

Similar abstracts:

• Abstracts: Ohio production house looks to be 'first' with mail campaign. 3Com marries direct mail, net ads to promote phone
• Abstracts: Compliance marketing: a new prescripton for healthier pharmaceutical sales. What's the ROI? Measuring the effectiveness of DTC advertising
• Abstracts: MasterCard calls on LeadMasters to boost sales with small banks. Phone calls personalize renewal push

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.