Direct agencies come of age

Article Abstract:

Direct marketing agencies have seen several changes in the market over the years, and they have survived thru all the ups and downs to be a much stronger force than ever before to be reckoned with. With the digital revolution and use of the Internet, mass media reach has diminished and it is time for the direct marketers to take the drivers seat, especially after the enforcement of the no-call list.

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The future of direct: spoil the consumer

Article Abstract:

Direct and interactive marketing spending is forecasted to reach an all time high in the year 2005. The efforts of the marketers will be directed towards indulging the consumers.

Financial management, Finance, Company financing, 2005 AD

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Interactive technology alters rules of DM, branding

Article Abstract:

A glimpse into the changes in direct marketing, branding, commerce and content, due to changes in interactive technologies is presented.

Technology application, Product management

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