Macy's takes multichannel focus with national ad campaign
Article Abstract:
Retailing giant Macy's will be launching a new national advertising campaign for its Federated Department Stores Inc. The firm will be using television, print, radio and Internet for promoting its 400 stores.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Advertising, Advertising Activity, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Macy's New York, Subsidiaries, divisions and units
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
Is the federated name a thing of the past?
Article Abstract:
The planned name change by Federated Department Stores Inc. to Macy's Group Inc. is discussed. It is planning to capitalize on brand popularity of Macy's.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Strategy & planning, Planning, Company business planning
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Department stores, FD, Macy's Inc.
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