Katrina hurt response rates for many

Article Abstract:

According to Direct Market Association (DMA)'s annual quarterly business review report, many marketers are disappointed over customer responses in September and October 2005. The impact was severe due to devastation caused by Hurricane Katrina.

Economic aspects, Consumer confidence, Hurricane Katrina, 2005

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BTB gifts marketer expands cataloging

Article Abstract:

Business to business gift marketing firm Creative Expressions is expanding its business after launching second successful catalog. The company has mailed new book with rewards and incentives to 2,500 customers as a part of its loyalty program.

Services introduction, New Products/Services, Company service introduction, Service introduction, Loyalty programs (Marketing), Creative Expressions Group

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Manufacturers forge direct ties with customers

Article Abstract:

The increasing usage of direct marketing channels by manufacturers for selling their products to customers directly is presented.

Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Usage, Direct selling

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