Initiative Media launches direct response division

Article Abstract:

Initiative Media North America has launched its direct response media unit, IMmediate IMpact (IM2). The new company is the new holding entity for company-owned shops IM Direct and Media Direct Partners Inc. IM2 will use its influence in media buying to wrest better deals for clients. It will account for 35% of all direct response TV buying in the US, making it the leader in its category. It will start with billings of $400 million from clients such as Glaxo Wellcome, ell Computer Corp, Bellsouth, Billy's Health Clubs, Roche and the US Navy.

IMmediate IMpact

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MediaVenture launches to offer newspaper DM

Article Abstract:

Direct marketing agency Accent Mktg Services and Newspaper Services of America have entered into a joint venture and formed Louisville, KY-based MediaVenture LLC. The startup is dedicated to helping newspapers increase per-copy sales by bolstering their relationships with subscribers. It will offer database marketing execution and management, direct marketing strategy and event-driven campaigns at its Internet www.media-venture.com site.

Joint ventures, Videotex & Teletext, Kentucky, Database and Directory Publishers, Accent Marketing Services, Newspaper Services of America

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Limited revamps process with customer in mind

Article Abstract:

Ohio based retailing firm Limited Brands has decided to reorganize its business processes and technologies as part of its customer centric strategy. The firm will be upgrading its business processes and delivery systems in all its channels and brands.

Management dynamics, APPAREL AND OTHER TEXTILE PRODUCTS, Management, Clothing industry, Customer service, Company restructuring/company reorganization, Reorganization and restructuring, Company business management, LTD, Company organization, Support services, Limited Brands Inc.

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