IDG picks Connect Direct to drive conference leads

Article Abstract:

Connect Direct, based in Redwood City, CA, has been hired by IDG Executive Forums to create print and online direct marketing campaigns to support its conference business. According to Connect Direct Pres Howard J. Sewell, the agency was given the assignment 'to raise the overall effectiveness of marketing materials and expand the base of pre-qualified attendees.' Connect Direct, which employs 14 people, specializes in direct marketing for Internet and software firms.

Direct Mail Advertising, Direct Marketing Services, Connect Direct

---

Ditech taps Castells for Hispanic ad work

Article Abstract:

Ditech.com a mortgage lender agency has appointed Castells and Asociados Advertising as its Hispanic advertising agency at the sixth Marketing Forum held on a ship off the coast of Atlantic City, NJ. This advertising agency would address the number of products the company offers as well as would present real-life situations that are depicted with some exaggeration.

Advertising agencies, Financial Corporations, Agencies, Contracts & orders let, Contracts, Financial institutions, Contract agreement, Ditech.com, Castells and Asociados Advertising

---

Conde Nast set to lift Cargo's frequency to 10 in 2005

Article Abstract:

Details regarding the increase in frequency of men's shopping title Cargo to 10 issues by Conde Nast Publications Inc. is discussed. To boost subscriptions, Cargo uses direct mail, cross promotions with privately held Advance Magazine Group titles and special offers and sweepstakes.

Periodicals, Capacity, Periodical publishing, Conde Nast Publications Inc.

Similar abstracts:

• Abstracts: 3M names Horah Direct to dMail account. MSI Insurance chooses Kerker for direct efforts
• Abstracts: CDNow in-store promos target wine drinkers. Target launches Father's Day promotions
• Abstracts: Mailer triest to heat up ice cream sales. Mailer touts new Nintendo system. Freebies get results for Grainger
• Abstracts: USPS direct mail campaign targets small businesses. Dilbert, Cathy give USPS a hand with effort. USPS highlights customer successes
• Abstracts: Carbite tees up new DRTV effort. Infomercial touts 'Boot Camp' workout. ONTV reports sales increase

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.