CDNow in-store promos target wine drinkers

Article Abstract:

CDNow.com has started in-store promotions at wine stores that sell wines made by the Villa Mt Eden winery. The in-store campaign, called Music for Your Mouth, is offering consumers 15% discounts for purchases at CDNow. The promotional materials used by CDNow feature colorful images of hands playing a guitar and piano and giveaways such as bottle neckhangers, three-sided cards and tear pads. The promotional materials would be distributed in the Hispanic markets in Los Angeles, CA, Texas, New York and Florida.

Consumer Audio Recordings, Integrated Record Production/Distribution, Sound recordings, CDNow.com

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Web video gets touch of class

Article Abstract:

Objectives of the launching of online demonstration videos of the Touch of Class Catalog are discussed. The Touch of Class Catalog Company is part of Parke-Bell Limited, Huntingburg Incorporated.

Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Advertising Activity, Advertising, Mail-order industry, Mail order business, Touch of Class

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