On heels of successful test, Oriac plans 4 U.S. drops

Article Abstract:

Newton, MA-based Oriac Design plans to mail four catalogs throughout the US in 2001. The move comes after the test drop of 300,000 catalogs in the Northeast in Nov 2000, proved to be a success. The European interior design book is aimed at interior designers, architects, high-end professional service companies and high-income consumers interested in interior design items. Oriac Design will conduct the first mailing in Mar 2001.

All Other Publishers, Catalogs & Directories, Oriac Design

---

800.com branches into catalogs

Article Abstract:

800.com, an electronics e-tailer, continues its move into direct mail with a drop of 250,000 catalogs scheduled in the last week of May 2001 for Father's Day and graduation. This followed the company's initial circulation of one million books in early May 2001. The company said that catalogs will be a permanent part of its business plan, with the next effort during the fall/holiday season of 2001.

Video Retailing Service, All Other Information Services, Home shopping, 800.com

---

Magalog's content right for our audience, A and F says

Article Abstract:

Abercrombie and Fitch does not plan to change its A and F Quarterly magalog despite Illinois' lieutenant governor's call for a boycott of the company. A Web site was set up to protest the sexual content in the magalog.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Print Media, APPAREL AND ACCESSORY STORES, Abercrombie and Fitch Co.

Similar abstracts:

• Abstracts: Saleoutlet's circulars target members. Halloween's a treat for cataloger. Stonewall Kitchen stresses retention
• Abstracts: USPS seeks test of priority mail presort discount. FedEx installs drop boxes in Florida. USPS's CFO retires amid relocation flap
• Abstracts: Etunnels test unearths winning e-mail format. MindArrow adds video links to e-mails. ValueFlash markets via PC desktop
• Abstracts: Successful tests lead eZiba to expand catalog efforts. BET.com offers channel for home buyers
• Abstracts: Experian, Fiderus team on privacy compliance. Co-op database firm simulates, delivers results for cataloger. Experian, Forrester team to reach techie consumers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.