Etunnels test unearths winning e-mail format

Article Abstract:

ETunnels, a Seattle, WA-based provider of virtual private network solutions, has found out that the fancier the e-mail, the better the consumer response. In its test, the company sent e-mails to 45,000 of its business-to-business customers. One-third received a text e-mail, another one-third received a standard HTML e-mail and the final third received a more complex HTML e-mail designed to work like a multimedia brochure. The text e-mails recorded a 0.1% click-through rate, the standard HTML e-mail had a 1.4% click-through rate and the more sophisticated HTML brought in a 2.1% rate.

Product information, Computer Software, ETunnels

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MindArrow adds video links to e-mails

Article Abstract:

Clients of MindArrow Systems can now include video links in their e-mail marketing campaigns after the company formed a technology alliance with streaming video provider ShowMeTV. The video links will direct users to www.showmetv.com where they can see the videos. MindArrow will promote the new service through its e-brochures platform. The partnership also allows ShowMeTV to offer MindArrow's e-mail marketing capabilities to its clients.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, MindArrow Systems

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ValueFlash markets via PC desktop

Article Abstract:

ValueFlash.com has formed a partnership with EMI Christian Music Group that will sell Christian music recordings. ValueFlash is an Internet-based direct marketing applications provider that offers marketers downloadable technology to reach their target audience. The technology can be downloaded through e-mail, Web site or CD. Marketers can deliver information to the branded icon, which blinks when new offers and information are sent.

Consumer Audio Recordings, Integrated Record Production/Distribution, Sound recordings, ValueFlash.com

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