True North subsidiary forms new direct unit

Article Abstract:

Marketing Drive Worldwide, a subsidiary of ad conglomerate True North Communications, has created e-Drive, which will offer integrated database, direct and digital marketing services. e-Drive will include Sierra Communications, a direct-marketing shop acquired by True North in 1999. The new company will allow True North to improve its interactive relationship marketing services. True North registered billings worth $14 billion through agency brands such as FCB Worldwide and BSMG Worldwide.

Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, Marketing Drive Worldwide

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Brann opens Insight division

Article Abstract:

Brann Worldwide, a direct marketing agency, has established a division geared to understanding the consumer's purchasing behavior. Called Brann Insight, the division's proprietary tools and methodology are intended to help Brann's clients and new accounts sell more effectively. The unit will also conduct proprietary research into how buyers purchase across categories and geographies.

Brann Worldwide

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Dickinson launches integrated services unit

Article Abstract:

Dickinson Direct, recently sold to Protocol Communications Inc. has launched an integrated marketing services division. The new division will offer clients direct marketing services.

Direct mail advertising services, New Agency Services, Dickinson Advertising

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