Mailer triest to heat up ice cream sales

Article Abstract:

Ben and Jerry's, based in Burlington, VT, will partner with supermarket chains to deliver several million direct mailings throughout Jun 2001 to promote its latest ice cream flavor called Concession Obsession. The new flavor contains nonpareils, fudge-covered crisped rice candy and peanuts dipped in fudge. The campaign will tie in with the company's Citizen Cool summer event wherein people nominate others in the communities who perform good deeds.

Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Ben and Jerry's

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Freebies get results for Grainger

Article Abstract:

W.W. Grainger's National Accounts Program business-to-business tested a promotion that included a free Palm personal digital assistant for targeted prospects that made a sales appointment or a free hammer for those returning a mail piece. Both promotions had a 12-13 percent response rate.

Promotion, Direct Marketing, Machinery, Equipment, and Supplies, Machinery, Equip & Supplies Whsle, Machinery, Equipment, and Supplies Wholesalers, Cover Story, W.W. Grainger Inc., GWW

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Mailer touts new Nintendo system

Article Abstract:

Nintendo has launched a direct-mail campaign to 3.5 million consumers for the Nintendo GameCube debut on 11/18/01.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Campaign Launched, Games, toys, and children's vehicles, Video games, Nintendo Company Ltd.

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