Aggressive spot yields lower costs

Article Abstract:

Bell Sympatico used aggressive call-to-action techniques in a direct-response television campaign for high-speed Internet service which lowered its average cost per order by 25%. Call-to-action measures included constant use of the word 'free' and displays of a toll-free response number.

Canada, Telegraph & other communications, Advertising, Television, Campaign Effectiveness, Advertising Activity, Internet service providers, Bell Sympatico

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Music, Magazine Spots Will Use Wink's Remote Order System

Article Abstract:

Alameda, Calif.-based Wink Communications Inc. has signed new deals with New York, NY-based Time Inc. and New York, NY-based Razor and Tie Music. Wink Communications will provide its direct response technology services to allow Time and Razor and Tie to reach 3.2 million households.

United States, Prepackaged software, Computer Software, Software Publishers, Use of services, Contracts & orders received, Periodicals, Periodical Publishers, New Electronic Marketing, Software, Periodical publishing, Time Inc., Wink Communications Inc., Razor and Tie Music

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