HagginGroup reinvents itself as Haggin Marketing

Article Abstract:

HagginGroup closed in late Jan 2001 but will reopen in Feb 5 under a new name and in a new location. The new agency will be called Haggin Marketing Inc, and will be headquartered in Sausalito, CA, rather than in nearby San Francisco, where HagginGroup was based. The new company is a smaller version of the former agency and has a staff of around 20. Former HagginGroup Pres Jeff Haggin will be president of the new agency, while Mike Wychocki and Inge Morascini will serve as vice presidents.

Organizational nomenclature, Direct Mail Advertising, Direct Marketing Services, HagginGroup

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No place like 'Home' for OurHouse

Article Abstract:

Mail-order house LL Bean has formed a direct marketing alliance with online home furnishings retailer OurHouse.com. The latter would be featured prominently on LL Bean Home's summer home furnishings catalog for 2001. OurHouse.com's alliance with LL Bean is one of several partnerships that is has formed with established retailers. It also has similar partnerships with Ace Hardware and with 'The Today Show's' Build a House project in Tampa, FL.

Alliances, partnerships, Household Furnishings, Other Household Textile Product Mills, Home furnishings, L.L. Bean Inc.

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Lands' End will test fall books for Web response

Article Abstract:

Lands' End will distribute various mail-order catalogs to determine which type drives the biggest volume of traffic to its Web site and boost telephone orders. The Wisconsin mail-order house is considering sending smaller books of 100 pages or lesser to onliner customers instead of the usual 164-page book. A spokeswoman for Lands' End said the plan will not only gauge customers' reaction but will also reduce catalog production costs.

Advertising, Lands' End Inc.

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