Miller's 'Beer Bucks' auction loosens up online visitors

Article Abstract:

Miller Brewing's Get the Goods promotion has resulted in the inclusion of an additional 65,000 names on the brewer's online database since May 1, 2001. The online and offline promotion relies on TV, radio and print advertising to entice consumers to purchase Miller Lite products bearing a unique code that can be redeemed through the company's Web site in exchange for Beer Bucks. Consumers can use Beer Bucks in bidding for sports memorabilia and other merchandise at the auction section of the site.

Breweries, Beer & Ale, Miller Brewing Co.

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Deal gives Junum access to military people on the move

Article Abstract:

Junum, a credit management and debt exchange services provider based in Costa Mesa, CA, has created an alliance with Military.com to gain access to the site's transient membership. Military.com, which has over 1 million members who have an affiliation with the military, will feature Junum in its finance section. Junum will offer content and links to its Web site, namely www.junum.com, on the co-branded page. Junum and Military.com will share e-mail addresses that Junum collects.

Alliances, partnerships, Business Support Services, Credit & Collection Services, Junum

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DM blizzard gives Sugarloaf ski resort a lift

Article Abstract:

Ski resort operator Sugarloaf/USA saw its online database increase by fivefold and winter reservations by 10% after implementing a season-long marketing campaign. Targeted by the campaign were residents of Boston, northern Massachussetts and Maine, through e-mails that promoted its Golden Ticket giveaway. The promotion included random giveaways, such as ski passes and vacations, in exchange for opting to receive a weekly e- mail newsletter.

Skiing Facilities, Ski Areas, Sugarloaf Mountain Corp.

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