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Construction and materials industries

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Study: marketers curious about blogs, but not spending

Article Abstract:

According to recent study conducted by Forrester Research, the worldwide business organizations will spend about 26million dollars on Internet marketing by 2010. The study also expressed optimism over the usage of internet blogs as new marketing tool.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Internet marketing, Weblogs, Blogs, 2010 AD

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Ad exchanges bid to open the market

Article Abstract:

Internet advertisers and publishers' open marketplace 'Right Media Exchange' has increased to 12.5million dollars in 2005 compared to 3million in 2004. This media exchange serves 11,000 publishers and advertisers in America.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Electronic publishing, Internet/Web advertising, Internet advertising, Electronic publication

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Study: internet dominates media use

Article Abstract:

Findings of a research on usage of internet media in New York, " A Day in the Life: an Ethnographic Study of Media Consumption" , conducted by Online Publishers Association are discussed.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Internet, Surveys, User statistics

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Subjects list: United States, Market size
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