Ford drives viewers online with live TV ads

Article Abstract:

Ford Motor Co has launched a new series of ads whose interactive level was heightened to convince audiences that they are live. Audiences are instructed to register at 222.Focus247.com which will ask them, in turn, to choose the actors, actresses and story line for the ads for the Ford Focus. Ford believes that the live commercials is a great way to establish permission-based relationship marketing and a great lead in contacting participants.

Automobile Manufacturing, Automobiles, Ford Motor Co.

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Newest PVR entrant plays it advertiser friendly

Article Abstract:

Jovio Inc, a personal video recording service, aims to launch an advertising-based model in 2001 which it expects to complement its presumed rivals. The Pittsburgh, PA-based company hopes to offer its service for free and earn profits by providing targeted ads through permission-based profiling technology. Its rivals ReplayTV and TiVo are outsourcing their technology to interactive and satellite television companies and sell it at retail in a set-top box.

Motion Picture and Video Industries, Consumer Video Recordings, Video recordings, Jovio Inc.

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Frederiksen Group hopes Krazy Cows spots sell as well as Boogie Bass

Article Abstract:

Frederiksen Group, based in Falls Church, VA, announced Frederiksen Television's completion of production on four 60-second and 120-second DRTV commercials for the Krazy Cow, a stuffed animal made by Imagitel Inc. Frederiksen buys all media for the test, which will start running on national cable in Oct 2000. Available at $19.95 and $29.95, the toy moos and laughs when touched on the hoof as well as bounces and dances on any surface.

Advertising Sales Services, Media Buying Agencies, Media buying services

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