French agency marries technology and creative

Article Abstract:

French direct marketing agency Eto-Basalt is focusing on attracting foreign businesses to France, touting its strength in technology and creativity. Yseult Perilhou, the agency's international accounts manager, said Eto-Basalt has always been interested in new technology from the time they established a database company within the agency group. Perilhou adds that the Internet brought changes to the company, which had to hire more personnel and institute new training programs.

France, Direct Marketing Services, Direct marketing

---

List firms" marketers or political operatives?

Article Abstract:

Mailing list brokers or services need to remember that they are, first and foremost, marketers and not political operatives. This is especially important in the wake of the adverse media attention being given to the issue of questionable mailing list exchanges and rentals with political organizations on public television. List brokers ought to be aware of the politics of their clients but distance themselves from these political views and issues.

United States, Direct Mail List Rental

---

Similar abstracts:

• Abstracts: Gump's gussies up its catalog. Monochromatic makeover for gift catalog. FAO Schwarz returns as a catalog
• Abstracts: Technology drives 1-to-1 marketing. Masterpiece refines modeling techniques. MSGI inks affinity deal with MBNA
• Abstracts: Experian adds to recent global acquisitions with firms in Germany, Italy. part 2 Seton looks beyond Mexico and Brazil to Argentina, Chile
• Abstracts: Valassis tests direct mail coupons through Advo. First Union plans targeted e-mail bulletins for online customers
• Abstracts: MessageMedia to expand, eyes e-mail firms. Net shoppers want personal contact. E-commerce start-up targets execs with corporate e-gifts offer

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.