Technology drives 1-to-1 marketing

Article Abstract:

Companies utilizing the one-to-one marketing theory into practice will be able to make products for existing customers rather than the traditional model of creating customers for their products. The one-to-one marketing approach is composed of three capabilities, namely sophisticated databases, interactivity created by the Internet and mass customization through digital printing. As the companies' relationship with its customers grows and individual database is built, the information can then be connected directly to a digital printer to customize a mail piece based on hundreds of known characteristics. Thus, it is the customers who will pitch their needs to companies, reversing the marketing direction.

---

MSGI inks affinity deal with MBNA

Article Abstract:

Marketing Service Group Inc. of New York, has forged a five-year affinity marketing agreement with MBNA America Bank of Wilmington, DE, in June 1998. The deal calls for MSGI to develop and manage preapproved credit-card customer acquisition initiatives in markets where MSGI has expertise. The company will work together with the bank to design the mail pieces and execute the campaign. MSGI, meanwhile, also holds similar agreements with four other financial services companies, GE Capital, Citicorp, Tosco-Unocal and CIT Group. However, the deal with MBNA marks its first affinity program.

Commercial Banks, Commercial Banking, Strategic alliances, Licensing/Sales Agreements, MBNA America Bank N.A., Marketing Service Group Inc.

---

Masterpiece refines modeling techniques

Article Abstract:

Masterpiece Corp., based in Bensalem, PA, is promoting a new system that has been designed to help marketers refine campaigns in real time and mail to smaller, more efficient list. The company is guaranteeing its first group of new clients improvement in response rates of 100% or more, or modeling charges will be waived. The new model reportedly utilizes artificial intelligence to alert marketers of trends in incoming responses. The company claims that artificial intelligence will improve response rates for each mailing until it determines that all good prospects have been consumed.

Product information, New Products/Services, Masterpiece Corp.

Similar abstracts:

• Abstracts: Technology alters face of fundraising. Generational marketing, census offer DM insight. Developing new business is process, not an event
• Abstracts: Salt seller sprinkles on the marketing. Mochila expands marketing with $8M in financing. AirG drives youth to mobile for free ride
• Abstracts: Thoughts in defense of telemarketing. Petco purrs over shopping site tactics
• Abstracts: The change makers. Bankside Tate hits trouble. Treasury bid reaches muddle finale
• Abstracts: From porkies to prison. When to break the rules. Lowest common nominator

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.