French catalogers discover a robust 50+ market

Article Abstract:

Mail-order houses in France are beginning to target adults ages 50 and above, who account for 35% of the Gallic population. Catalogs aimed at this segment are designed to capitalize on the segment's purchasing power, which at F800 billion ($133.3 billion) is 25% higher than those below 50. Catalogs targeted at this niche offer health products, apparel, leisure, beauty aids and therapies for illnesses of old age.

France, Electronic Shopping and Mail-Order Houses, Mail Order Houses

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Catalogers will find search tips at ACCM

Article Abstract:

Search marketing tips experts are going to share about adding comparison-shopping charts to landing pages and developing tracking of search campaigns, with catalogers at the Annual Conference for Catalog, Internet & Multichannel Merchants in Chicago, May 8-10.

Illinois, Internet marketing

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Delivery and relevancy advice from a list firm

Article Abstract:

Events of the 7th Annual Business Mailer's Co-op and Interactive Marketing Conference held at New York are discussed. Conference is hosted by the New York-based MeritDirect.

New York, MeritDirect

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