Bolder technologies heads into DRTV

Article Abstract:

Bolder Technologies Corp of Goldenm, CO, has introduced its SecureStart rechargeable, high-powered battery through a 2-minute infomercial produced by Wheatly Blair Inc of Chicago, IL. The battery, which features the company's award-winning Thin Metal Film technology, can remain unused for one year and still jump-start any car or truck. It also features add-ons such as a flashlight and jumper-cable clamps.

Maintenance-Free Batteries, Storage Battery Manufacturing, Automotive batteries, Bolder Technologies Corp.

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Future Thunder revs up new boatlock infomercial

Article Abstract:

Lawman Armor Corp of Philadelphia, PA, has introduced its UnBRAKEable Boatlock through a two-minute infomercial produced by Future Thunder Productions of Los Angeles, CA. The company said that the lock adheres to and protects the propellers and outdrives of the boat from being stolen. Lawman Armor said that it will air the infomercial in parts of the US where boating is most prominent.

Combination Locker Locks, Hardware Manufacturing, Padlocks, Lawman Armor Corp.

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LA Group extends DRTV reach to Net

Article Abstract:

LA Group Inc, a direct response television (DRTV) advertising company based in Rochester, NY, will launch a new Web site, AsSeenOnTV.com in early Mar 2000. The site will serve as a DRTV portal where consumers can compare the price and quality of products being sold directly on television. The company will profit from its new site through marketing and revenue sharing with other sites.

Marketing procedures, LA Group Inc.

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• Abstracts: Tele-reportal gives DRTV companies a Net advantage. AsSeenOnTVPC.com blends DRTV, Web. ERA to debut new online database

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