ERA to debut new online database

Article Abstract:

The Electronic Retailing Assn (ERA) of Washington, DC, will launch a new online electronic retailing database called Electronic Commerce Online Info Link. The database, which was created through a partnership with The Winterberry Group LLC of New York, will allow users to track, monitor and research industry news and trends. It will be available through ERA's website at wwwl.retailing.org.

General services

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AsSeenOnTVPC.com blends DRTV, Web

Article Abstract:

AsSeenOnTVPC.com has launched its infomercial and Web sites in Dec 1999. The company has combined its solid global brand, attractive site and advanced computer products to create a continuity-driven business where consumers will return when they need to upgrade their computer products. AsSeenOnTVPC.com started as an infomercial called "Reliant Computer Showcase" with computer sales guru Mel Arthur as host.

Marketing procedures, AsSeenOnTVPC.com

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Tele-reportal gives DRTV companies a Net advantage

Article Abstract:

AfterMarket Co, a teleshopping services company based in Phoenix, AZ, has teamed with Web-Ideas, an Internet information processing firm based in Newton, PA, to develop a software program that can track responses from a direct response television campaign. The software, called Tele-Reportal, is expected to be unveiled at the Electronic Retailing Assn's annual meeting in Las Vegas, NV, on Sep 2000.

Strategic alliances, Info Services ex Database, AfterMarket Co.

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