German Post in Fortress Europe alliance

Article Abstract:

Deutsche Post AG is reportedly working on an exclusive strategic partnership with Fortress Europe, a Dublin, Ireland-based pan-European call center and full-service DM provider. The move is part of the German post's aim to become a major player in global postal markets. Deutsche Post hopes to bank on the Irish's reputations, which is well received on both sides of the Atlantic. Once the negotiations for the alliance are concluded, Fortress Europe's multi-lingual call center capacity in Dublin will reportedly be used to help American catalogers process orders from and in Germany.

Germany, Courier Services, Security Guards and Patrol Services, Strategic alliances, Licensing/Sales Agreements, Delivery services, Deutsche Post AG, Article, Fortress Europe

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MRM looks to global relationships

Article Abstract:

McCann Relationship Marketing (MRM) built an aggressive regional organization to meet the challenge of the World Wide Web, according to its president/COO, Pam Larrick. Since then, MRM has been acquiring agencies from other shops worldwide to improve capabilities and resources needed in building truly customer-driven relationships. Larrick added that MRM's regional strategy is consistent with the way it views the importance of creativity and the creative product.

New York

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Ireland's largest DM firm looks to Europe for growth

Article Abstract:

Ireland-based direct marketing firm Response Group has set its sights in attaining growth in Europe through the fulfillment of electronic commerce contracts. The plan is based on a realistic assessment of the Irish market, which has 1.3 million households and 3.6 million people. The firm has prepared itself to compete in the European markets by honing its technological competence and forming strategic partnerships to further its technological development.

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