H&R Block promotes financial services

Article Abstract:

H and R Block Inc of Kansas City, MO, has launched a $100-million integrated marketing campaign developed by Wunderman Cato Johnson of Chicago, IL. The campaign aims to promote the firm's expansion into financial services beyond its traditional mass-marke tax preparation service. The campaign includes a 12.5-million-piece direct mail package designed to retain H&R Block's existing customers.

Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Direct Marketing Services, Direct Mail Advertising, Direct marketing, H and R Block Inc.

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Starwood selects Lacek

Article Abstract:

Starwood Hotels and Resorts Worldwide Inc has chosen The Lacek Group to handle all the direct marketing efforts of its loyalty club, Starwood Preferred Guest. The Lacek Group will be responsible for overall strategy and customer communications, including enrollment materials, welcome kits, customer service and operations, and database analysis and segmentation. Starwood owns 700 luxury hotels including Sheraton, Westin, The Luxury Collection, St. Regis, W and Four Points.

Process, Physical Distribution, and Logistics Consulting Services, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Marketing Consulting Services, Hotels and motels, Starwood Hotels & Resorts Worldwide Inc.

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Glaxo taps TargetBase for CRM solution

Article Abstract:

Glaxo Wellcome Inc has selected TargetBase Marketing's new customer relationship management (CRM) solution called Adaptive Relationship Management as its core consumer database platform for all direct-to- consumer marketing programs. With the CRM solution, Glaxo can oversee and centralize communication channels such as direct response TV, teleservices, direct mail and Internet.

Pharmaceutical and Medicine Manufacturing, Drugs & Pharmaceuticals, Glaxo Wellcome Inc.

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