DirectMedia names new CEO

Article Abstract:

Direct Media has appointed Jerry Schillinger as CEO, succeeding founder David Florence, who would continue to play a role in product development and provide guidance to the staff. Schillenger spent 10 years at Spiegel, rising to the position of circulation and marketing manager. While at Spiegel, he oversaw the management of a $50 million acquisition advertising budget, including the circulation of 50 million prospect catalogs. He was also the founder and president of Spilsburgy Inc, a direct-response puzzle and game cataloger and Internet retailer.

Executive changes & profiles, Direct Media Inc.

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Direct Media will offer risk-free testing for 2 months

Article Abstract:

Direct Media Inc. is offering a risk-free testing program to encourage mailers to keep circulation up in s slower economy.

Marketing procedures, Direct Marketing, Direct Media

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USAdata, TransUnion announce mail solution for insurance agents

Article Abstract:

USAdata and TransUnion L.L.C. will offer direct-mail services to insurance carriers in a new partnership to be announced in October 2001.

Services introduction, Strategic alliances, New Agency Services, USAData, Trans Union L.L.C.

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