BBDO spinoff network opens in Canada
Article Abstract:
Proximity in Jan 2001 opened branches in Toronto, Vancouver and Montreal, Canada, and is planning to enter the US from there in the future. Formed in the UK in Sep 2000, the company is a BBDO spinoff worldwide network of direct marketing and interactive agencies. According to Sarah Simpson, CEO of the Canadian operation, the network is 'designing tools,' such as one referred to as Brand IT and a software called Mediator, 'to build customer relationships and reigniting ties to brands.'
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Screaming Media eyes Germany
Article Abstract:
Screaming Media plans to enter the German market in 2d qtr 2001 after opening branches in London, UK, and Paris, France, in April and November of last year, respectively. According to Eric Monjalous, VP in charge of European development, the move was in response to Europe's rapidly increasing online use, which is growing faster than in the US. Monjalous said Germany will be the biggest market in Europe, bigger than the UK and France.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Carlson expands in Europe, Asia; more acquisitions in the works
Article Abstract:
Carlson Marketing Group is expanding in Asia and in Europe. The company has announced the acquisition of Performance Nordic in Norway and Direct International in Singapore and is planning to announce two other Asian acquisitions in South Korea and Indonesia before the end of May 2001. Carlsoon Marketing Group's most important target in Asia Pacific is channel marketing. It noted that 25% of revenue comes from overseas, with most of the growth outside the US.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Madison Direct adds value to co-op with free life insurance offer. Is new databse a junior Abacus of retail world?
- Abstracts: FACTA rules may affect more than credit card, insurance mailers. Hacker accesses Western Union card data
- Abstracts: Forrester study: Europe's multi-PC households are growing segment. Adidas scraps BTC Web sales in Europe, plans to expand BTB