Greco cuts 3 senior VPs at the DMA, reorganizes staff

Article Abstract:

The removal of three senior vice presidents at the Direct Marketing Association by its new president and CEO John A. Greco, Jr. as part of revamping the organization, in bringing together functions and creating value for the members, is examined.

Organizational history, Business Associations, Company restructuring/company reorganization, Reorganization and restructuring, Direct Marketing Association, Company organization, Commercial associations

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Paradigm cuts costs with IVR system

Article Abstract:

Marketing agency Paradigm Direct has reduced its inbound teleservices costs by using a speech recognition system which allows consumers to get information without contacting a live telephone agent.

Financial management, Direct Marketing, Nonmanufacturing technology, Agency Financial Data, Paradigm Agency

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Hopuse passes Know-Your Caller Bill

Article Abstract:

The US House of representatives has passed the Know Your Caller Act, which would prohibit telemarketers from deliberately blocking caller-ID information from consumers.

Government regulation, Legislative Bodies, Legal/Government Regulation, Telemarketing, House Actions

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