HSBC swings for golfers in Big Apple

Article Abstract:

The details pertaining to the targeting of golfers in the New York metropolitan area by international bank, HSBC, using a London minicab, Brazilian Volkswagen, are presented. The tournament is part of the HSBC Drive Free Challenge, the company's marketing campaign.

Financial management, New York, Company investment, Investments, HSBC Holdings PLC, Competitions, Golfers, Target marketing

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Study: don't ignore financial searchers

Article Abstract:

A survey on the search results of affluent consumers through search engines suggests that financial services can get attractive consumer details from searches.

United States, Surveys, Database searching, Online searching, Affluent consumers

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ZenithOptimidia goes multicultural

Article Abstract:

Growing Hispanic population in America has prompted ZenithOptimedia Direct to open a multicultural marketing division.

Advertising agencies, Management dynamics, Agencies, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Management, Company business management, Multiculturalism, Subsidiaries, divisions and units, Hispanic American market, ZenithOptimedia

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