Handle lists properly before you mail

Article Abstract:

Even the world's most attractive catalog won't produce the desired sales if it doesn't arrive in the right person's mailbox at the right time hence catalog marketers strategically manage their databases and mailing activities. Database management involves mining the house file that includes active and archived customer names.

Services information, Evaluation, Services, Database administration

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Reference - based data integration boosts ROI

Article Abstract:

The catalog companies to get maximum return on investments should follow the data integration system practiced by financial services and big retailers. The name and address of customers are integrated by using historical name, address and other information to create a single version of the real customer.

Catalogs, CD-ROM catalog, Catalogues

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Valpak rolls out industry-specific program for the dining market

Article Abstract:

Valpak, a cooperative mailer has launched a Valpak Dining Program based on its market research of the dining market. The details of the program are furnished.

Eating places, Services introduction, New Products/Services, Food services, Company service introduction, Service introduction

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