E-Mail Makes Misleading Credit Claims

Article Abstract:

An e-mail that makes incorrect statements about how a new law will affect credit reporting agencies is being addressed by the U.S. Fair Trade Commission. The FTC, along with Associated Credit Bureaus, are attempting to clarify the Gramm-Leach-Bliley Financial Modernization Act.

Government regulation (cont), New Electronic Marketing

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Hands-on experience propelled singer to 25 years of success

Article Abstract:

The success of Fred Singer, chief executive officer of direct marketing firm SingerDirect is discussed.

Management dynamics, Management, Company business management, Singer, Fred

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Report: marketing dollars are shifting to direct response

Article Abstract:

According to recent report released by Winterberry Group, the direct marketing segment is shifting to below-the-line market from above-the-line market. The report also projected 7.8 percent annual increase in this segment.

Strategy & planning, Forecasts, trends, outlooks, Market Targeting & Approach, Planning, Forecasts and trends, Market trend/market analysis, Market strategy, Company business planning, Industry forecasts

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