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Construction and materials industries

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Harvesting customer data from your site

Article Abstract:

The losses caused due to false or inaccurate information by customers who register in the sites online, are presented. The errors caused in the central databases while storing the addresses and problems caused while retrieving them are discussed. The emphasis on address specification software is laid out.

Author: Hulford-Funnell, Jonathan
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Centralized databases, Customer relationship management

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Web site revamp didn't work? Look at user behavior

Article Abstract:

The process analyzing re-designed web-sites failure to win popularity among user groups are presented.

Author: Fowler, Susan
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Evaluation, Web sites, Web site design, Internet marketing

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Determining visitor intent: analyzing search term used with your site

Article Abstract:

The usage of search terms in determining intentions of search engine user groups is discussed.

Author: Stebbins, Michael
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Analysis, Database searching, Online searching

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Subjects list: United States, Management, Behavior, Company business management, User groups, User group
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