Havas becomes marketing services powerhouse with $2.1 billion Snyder buy

Article Abstract:

Havas Advertising has acquired Snyder Communications Inc, a marketing firm based in Bethesda, MD, through an all stock deal worth $2.1 billion. The acquisition expands Levallois, France-based Havas Advertising's marketing services business, which is expected to comprise 60% of its total revenue. Havas Advertising, however, claims that the Snyder acquisition does not mean that it will be focusing less on traditional advertising.

Foreign operations, France, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, Havas S.A., Snyder Communications Inc.

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Catalog faces turbo-charged course

Article Abstract:

Mid America Designs of Effingham, IL, has acquired the mail-order house Tweeks of Indianapolis, IN. Mid America, a supplier of Corvette automobile parts and accessories, said that it will rebrand the auto parts catalog into a more stylized publication including an Internet-friendly name change to Tweeks.com. The company added that the development of a more image-conscious brand would enable the catalog the survive the shifts in direct marketing trends.

Motor Vehicle Parts, Motor Vehicle Parts Manufacturing, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Automotive parts, Mail order business, Tweeks

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New marketing force Allard emerges in Canada

Article Abstract:

Allard Johnson Communications Inc of Toronto, Ontario, will emerge from the C$2.2-million acquisition by Maxxcom Inc of a 50.1% stake in Allard and Associates of Montreal, Quebec. The new company, which will have a workforce of 130, is expected to become one of the top five Canadian- controlled marketing firms operating in Canada. Allard Johnson will be under the leadership of Terry Johnson, the former president of marketing communications company LBJ/FRB of Montreal.

Canada, Organizational history, Advertising and Related Services, Advertising, Allard Johnson Communications Inc., Allard and Associates

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