Home Web use growing in Europe

Article Abstract:

Internet usage in Europe is growing, but only 12% purchase goods and services for their own use over the Internet, according to a phone survey of 7,103 households in seven European countries. The survey was conducted by International Date Corporation in May 1998, in Germany, France, Italy, UK, Denmark, Sweden and Norway. The survey showed that 47.9% considered their home among Internet access locations. Some 40% access the Internet from work while 28.8% access it from education institutions. Germany has the highest percentage of Internet buyers, with a total of 18.7%, according to the survey.

Industry Market Data, Internet service providers, Article

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SmithKline Beecham targets smokers with customized diaries

Article Abstract:

SmithKline Beecham PLC marketed its trans-dermal nicotine patch to would- be quitters in the United Kingdom, Belgium and Sweden through direct mailings created by printer VLM. A toll-free number was provided to smokers with a product that urged them to request for a 'custom diary,' which would help monitor how they are performing in quitting smoking. VKM employed Agfa Corp's Chromapress technology to print the diaries in four languages: English, Swedish, French and Dutch.

Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations, SmithKline Beecham PLC

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Australia and Europe lead DM pack for 1999

Article Abstract:

Australia is a rising star in the recession-ravaged Asia/Pacific region, while Europe has never appeared more enticing to US direct marketers in years, publisher Al Goodle told attendees at his annual Publisher's Multinational Direct Conference in New York. Goodloe quoted a report that corporate Australia grew 17% in 1998 despite the Asian crisis. He also cited Europe's southern rim as good sales territory for American publishers.

Australia, Market information - general, Publishing, Publishing Industries, Publishing industry

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