Roland Garros plans to turn products into Web-based brand

Article Abstract:

Roland Garros Productions plans to transform its products into a Web-based brand and will start online sales by the spring of 2000. The company is the merchandising arm of the French Tennis Federation and sells tennis equipment and sportswear through mail and in retail stores. The Roland Garros label is currently found on 800 products, mostly tennis apparel and accessories. Its online sales have risen from 20 orders in 1996 to 1,800 in 1999, with orders averaging 450 francs.

Sporting and Athletic Goods Manufacturing, Tennis Equipment

---

Mailers successfully test first-class bulk airmail

Article Abstract:

Direct marketers have discoverd that the cost of mailings by first-class bulk airmail is offset by higher response rates. On the other hand, surface airlift (SAL) of mail in Europe and the US reduces response rates by an average of 15 to 20%. For instance, first-class bulk mailings coursed through the Hong Kong and Singapore Post Offices arrive within three to four days and have response rates of 17 to 20% than the A/B split mail through SAL.

Advertising Management-Direct Mail, Marketing management, Direct mail advertising

---

Similar abstracts:

• Abstracts: How to get gold from a data mine. Interactive TV must not be intrusive. 5 keys to creating customer loyalty

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.