How to get gold from a data mine

Article Abstract:

Marketers can follow four rules to make database mining a successful effort. The first is that databases should have the most relevant household information that will allow marketers to choose consumers that would most likely become customers. The second is that marketers should also know who their best customers are and what characteristics they share. The third is that prospective clients should be interested in direct-to-consumer offers. The last is to make sure the marketing team understands the product or service being sold or offered.

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5 keys to creating customer loyalty

Article Abstract:

Marketers can follow five simple steps in instilling customer loyalty and improving customer satisfaction. One of them is establish a common ground since customers relate to people similar to themselves. For instance, family photos, trophies, awards and diplomas can be displayed in offices so that customers can have something to relate to when they make a visit. Showing concern is another way to boost customer satisfaction. Marketers should make it a point to talk with their customers about the latter group's lives, interests and needs.

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Interactive TV must not be intrusive

Article Abstract:

Interactive TV programmers and service providers must see to it that TV viewers have control over the direct response environment. Viewers will ultimately tire out of having to click their remote control to respond to numerous TV prompts. Viewers must be able to dictate their own preferences for interactive TV viewing. They should have a choice on how often their attention is solicited, how these solicitations are displayed and a feedback mechanism for airing complaints.

Direct Marketing NEC, Direct marketing

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