Retailers get their CRM report card

Article Abstract:

The consumer's behavior in choosing a channel for transactions and the advantages of multichannel marketing for retailers is discussed. The kind of support that channel can provide to its users is outlined. The survey details of National Retail Federation on consumer relationship management are provided.

Consumer Behavior, Distribution Channels, Surveys, Technology application, Customer relationship management, Retail/reseller channel, Consumer behaviour, Direct market channel, Retailers (Persons)

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Correctly allocate unsourced orders

Article Abstract:

Tips to the usage of Internet for marketing people, about gathering, storing and reporting customer information, is analyzed.

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Sweepstakes: marketers have to be in to win

Article Abstract:

Tips for internet marketers, on how to manage e-mail s weepstakes , are presented.

Sweepstakes

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