If you are the same as everyone else, you can't charge a premium. If you can't charge a premium but you have had to buy land at a premium, you're dead in the water

Article Abstract:

Advertising will not solve all the problems currently facing the UK housebuilding industry, according to Alexei Orlov, who is soon to come to the end of a consultancy agreement as marketing director of Redrow. However, advantages will be derived from a holistic approach which is centred on customer requirements. It is vital to focus on the buyer's 'ownership experience,' taking into account the emotions associated with homes, rather than just the building itself.

Psychological aspects, Construction industry, Advertising, Interview, House buying, Home buying, Orlov, Alexei

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Creative blocks: the large-scale production of specials and the popularity of polished blocks as a cost-effective alternative to marble have raised the profile of fair-faced blockwork

Article Abstract:

Blockwork is now available in a wider choice of decorative options due to new manufacturing techniques and methods of polishing and finishing. There is a demand by architects who want to build with marble without the costs involved, for blocks that are polished to resemble marble. The resulting product offers an attractive look together with structural strength.

Concrete block and brick, Concrete Block & Brick, Concrete Block and Brick Manufacturing, Usage, Concrete blocks

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