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Construction and materials industries

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Improve your site's conversion rate

Article Abstract:

The methods for increasing sales conversion rates through online advertisings in a search engine are discussed. The methods include special schemes such as white paper downloads, special offers, send-me requests, email news letters online estimator and return of investment calculators.

Author: Robinson, Phil
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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Just another Cyber Monday

Article Abstract:

The concept of 'Cyber Monday' in online marketing is discussed. This concept was introduced by National Retail Federation.

Author: Simkins, Robin
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
National Retail Federation

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Deal your website a better hand

Article Abstract:

The effective usage of websites for marketing brand identity and products is discussed.

Author: Litofsky, Richard T.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company business management, Brand identity

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Subjects list: Methods, United States, Marketing, Company marketing practices, Sales promotions, Internet marketing
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