Industry needs to start keeping up with 'generation Jones'

Article Abstract:

Generation Jones or Jonesers refers to those born between 1954 and 1965. This generation does not identify itself either with baby boomers or generation X. Marketing consultant and researcher, Jonathan Pontell coined the word. According to Pontell's research, this generation is likely to be a good market for marine goods and services.

Marketing procedures, Targets & Markets, Target marketing

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Get the 'A - team' on board, but then bring in all of us

Article Abstract:

The boating industry leaders are gathered to form committee that will speak for the benefit of the industry. The formation is done closed doors and any information about the invited people is not disclosed and this lack of openness is discussed.

Organizational history, Management dynamics, Business Associations, Management, Company business management, Commercial associations, Organization formation

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The Grow Boating creative will benefit from tweaking

Article Abstract:

The creatives of the Grow Boating advertising campaign are discussed.

Advertising, Advertising Activity, Analysis, Advertising campaigns

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