Good news and bad news in Grow Boating numbers

Article Abstract:

Grow Boating, marine industry's first national marketing campaign, the boost provided by it to the web site, DiscoverBoating.com, and thier combined contribution in promoting awareness regarding boating industry and boating products, are described.

United States, Services information, Services, Company Web site/Web page, Web sites (World Wide Web), Web sites

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Solid insights on branding from a Philadelphia panel

Article Abstract:

The "Strategies for Success" discussion at Strictly Sail Philadelphia explored the concept of branding and its importance in the marketing mix.

Pennsylvania, Conferences, meetings and seminars, Panel Discussion, Boats and boating, Boats, Cigarette boats

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Make good customer service part of your company's DNA

Article Abstract:

Customer service techniques for the boatbuilding industry are discussed.

Methods, Column, Customer service, Support services, Customer relations

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