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Construction and materials industries

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Communication is a must in today's troubled times

Article Abstract:

The rise in unemployment, the caving in of once bustling companies like Enron and not in the least the effects of September 11, have forced the employees to cling to their jobs out of insecurity rather than motivation. The need to keep the communication channels open to motivate the employees is highlighted and suggestions are provided to obtain best results.

Author: Smith, Wanda Kenton
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
Management dynamics, Personnel administration, Motivational Techniques, Methods, Management, Human resource management, Influence, Employee motivation, Communication, Communications, Company business management, Company personnel management

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A boating industry challenge: target the eadventureE market

Article Abstract:

A marketing strategy for boating industry is suggested. Offering boating, as an adventure option will rope in the adventure u seekers who spend substantial amounts annually on adventure sports.

Author: Smith, Wanda Kenton
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
Marketing procedures, Targets & Markets, Marketing, Company marketing practices, Extreme sports, Target marketing

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It only takes a single lapse to lose a customer for life

Article Abstract:

The author examines methods of developing and maintaining good customer relations. Topics include customer service, customer satisfaction, and customer loyalty.

Author: Smith, Wanda Kenton
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
Customer service, Customer satisfaction, Customer loyalty, Support services

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Subjects list: United States, Boating industry
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