Internet PC firm focuses on techies

Article Abstract:

iDot.com has generated higher-than-expected, first-month sales in April 1998 due to its multicolored Web site and clever advertisements that target smart and tech-savvy consumers. iDot's ''PC's for Smarties" tag line is aimed at tech-savvy customers who would not need extensive after-sale support, as opposed to 'newbies' who need more help, thus enabling the firm to gain savings that are passed onto consumers. According to Rob McEwen, president of M2K, iDot's current ad agency, iDot's long and narrow print ads bearing minimal text exhibit the vivid, succinct and confident attitudes that are reflective of Web culture.

New Electronic Marketing, Demographics, Campaign Themes, Computer Stores, Computer and Software Stores, Consumer Attitudes, Psychographics, Slogan, iDot.com, M2K

---

IBM consolidates Internet advertising

Article Abstract:

Armonk, NY-based IBM has consolidated its Internet advertising account valued at $40 million from more than 60 agencies to only six. The move follows similar strategies in the firm's advertising, direct marketing and business show portions of its marketing program worth $120 million. IBM names Modem Media.Poppe Tyson, Ogilvy-Interactive, R/GA Interactive, Strategic Interactive Group, Studio Archetype and THINK New Ideas. Furthermore, IBM launched its IBM HotMedia that enables banner ad decorators add panoramic, 3-D zooming, scrolling and spinning graphics to their ads.

Office & Computing Machines, Office equipment, International Business Machines Corp.

---

LLKFB wins long distance account

Article Abstract:

Lieber Levett Koenig Farese Babcock (LLKFB) of New York, has landed the $10 million marketing account of Long Distance International (LDI) of Fort Lauderdale, FL. LDI, whose services include domestic and long-distance service, casual calling and international callback, has been on the lookout for a marketing partner to handle all communications for its products and services. LLKFB will work on strategy development and production of advertising and collateral materials, media planning and buying, tracking of results, the Web site design and maintenance.

Marketing procedures, Contracts & orders received, Wired Telecommunications Carriers, Advertising Agencies, Long Distance Telephone Svc, Long distance telephone services, Long Distance International Inc., Lieber Levett Koenig Farese Babcock

Similar abstracts:

• Abstracts: Store Web Sites Sport New Duds. Lia Sophia invites Internet to the party. Small Biz drives BTB sales, abacus finds
• Abstracts: CRM vendor's brainy program sends response rates, revenue soaring. Trade group uses CD booklet for show
• Abstracts: Setting your sights on great performances. Act like you own the business
• Abstracts: Is Egan on target? E-construction starts here
• Abstracts: Two catalogers lose top executives. Fingerhut acquires Arizona mail order. J. Crew seeks Clifford & Wills buyer

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.