'It's always the fish.'

Article Abstract:

Hamilton Beach/Proctor-Silex Inc., a housewares manufacturer, is set to launch a nationwide advertising campaign touting its Puranha chlorine-neutralizing water filters, sometime in the fourth quarter of 1998. The fish-shaped filter, which removes chlorine from tap water to brew a better-tasting cup of coffee, marks the company's first entry into the emerging water filtration market. Slated for a television are two short-form television spots, 60-seconds and 120-seconds long. Brand awareness and the product's core benefits are established during the first half, while traditional direct response pitch, including testimonials, concludes the second half.

Services introduction, New Products/Services, Marketing/Advertising Methods, Other Commercial and Service Industry Machinery Manufacturing, Residential Water Filters, Water filters, Hamilton Beach/Proctor-Silex Inc., Home water treatment equipment

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Granatelli Lubricants shoots half hour program

Article Abstract:

J.T. Granatelli Lubricants Inc. is slated to roll out a half-hour infomercial in late August 1998 to launch its line of automotive aftermarket products to North America. The new line includes engine treatment, cleaner and degreaser, waterless car wash and penetrating lubricant. The J.T. Granatelli products are not currently available in retail in North America. Meanwhile, the infomercial, which was shot in a Southern California race track, is produced by Sherman Oaks, CA-based H&H Productions. In the half-hour program, consumers will be offered all four products for a special price of $39.95. No other details on the program were available.

Television, Campaign Launched, Petroleum Lubricating Oil and Grease Manufacturing, Motor Oils for Onroad Vehicles, Motor oils, J.T. Granatelli Lubricants Inc.

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