Company uses DM to sell extremist music, message

Article Abstract:

Record company Resistance Records uses direct marketing to sell the 'underground' music of white supremacists. The owner of Resistance Records, William Pierce, is head of the National Alliance, which has been identified by the Anti-Defamation League as the largest neo-Nazi group in the US. The company calls its specialty resistance music which is mostly underground and made by amateur bands. Pierce claims their goal is to mainstream their music. The company has a Web site, resistance.com which is promoted in the paper catalog, magazine and wrappers it sells.

Integrated Record Production/Distribution, Records & Tapes, Resistance Records

---

Cataloger finds Hispanics like English text

Article Abstract:

Fingerhut Companies Inc revealed that, while its Hispanic clients prefer to order in Spanish, they prefer to read product descriptions in English text. The Minnetonka, MN-based company, a unit of Cincinnati, OH-based Federated Department Stores Inc, points to the shorter English descriptions as the primary reason for the preference. Fingerhut, which has been mailing to Hispanic clients for nine years, credits this sector with nearly $300 million worth of sales annually.

All Other Specialty Food Stores, Catalog Showrooms, Fingerhut Companies Inc.

---

Similar abstracts:

• Abstracts: J. Crew offers sweepstakes for online registration. Florist's traffic blooms from mailer. Digimarc bridges online, print worlds
• Abstracts: Combined phone, Web campaign enjoys strong response. IBM will use DM to reach small businesses. Spotcast rolls out cellular phone ads
• Abstracts: Allpets launches online pet industry's first catalog. Name says it all for Freeshipping.com site. Lansing leaves Fingerhut for NBCi
• Abstracts: Amtrak to add voice response to call centers. Holland America seeks better call quality. Software USA gears up for expansion
• Abstracts: Merkle Direct Marketing partners with E.piphany. Epsilon, Microstrategy form partnership. Firms team to improve data quality

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.