Digimarc bridges online, print worlds

Article Abstract:

Digimarc Corp has developed a proprietary software, dubbed MediaBridge, that converts inserted watermarks into URL when images are read by personal computers' digital cameras or scanners. The visual watermarking technology work with any printed material such as direct mail pieces, credit cards and catalogs. Wired magazine is among the first users of the technology. The company will use MediaBridge to allow its users to scan or shoot picture of ads featured in its July 2000 issue and be taken directly to the corresponding web page.

Computer Software, Software Publishers, Services introduction, Software, Digimarc Corp.

---

J. Crew offers sweepstakes for online registration

Article Abstract:

J. Crew Group Inc is offering a vacation package to St. Barths for customers who will register at the apparel catalogers' Web site, jcrew.com. The sweepstakes package is included in the retailer's Summer 2000 catalog. Interested visitors to the Web site, who are asked to submit their name, e-mail address, home address and their credit card's mailing address, can win a four-day, three night free vacation to St. Barthelemy, French West Indies, if they register before May 18, 2000.

Direct Mail Advertising, Direct Marketing Services, J. Crew Group Inc.

---

Florist's traffic blooms from mailer

Article Abstract:

KaBloom Ltd., a retailer and e-tailer of fresh flowers and plants got a response rate of 3 percent to 3.5 percent on a direct mail campaign it tested recently.

Nursery and Floriculture Production, AGRICULTURAL PRODUCTION--CROPS, Direct Marketing, Seeds, Flowers & Bulbs, Horticultural products, KaBloom Ltd.

Similar abstracts:

• Abstracts: Wineaccess uses vintage DM to drive Web traffic to retailers. E-mails, faxes combine to spark calls
• Abstracts: Smithsonian dangles sweepstakes to draw advertisersE attention. Mailers seek options: Anthrax worries persist over BTB mail
• Abstracts: Mixed Signals personalizes interactive television. NetForAll targets Hispanic market with I-TV. Free paging offered for instant ads
• Abstracts: New study says Enforma was pushing the right button. Tyee Golf long-form links to web, retail
• Abstracts: Going to 'batt' for correct installation. Most frequently cited OSHA standards. Rewarding home builders is illogical

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.