Mailers seek options: Anthrax worries persist over BTB mail

Article Abstract:

Some mailers and agencies plan to continue to business-to-business mailings despite the chance that mailings may not be circulated through most corporate mail rooms.

Strategy & planning, Direct Marketing

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Glamour fashions mailers to hype changes

Article Abstract:

The direct mail campaign of fashion magazine Glamour aimed at highlighting the changes adopted, is elaborated.

Advertising, Advertising Activity, Glamour (Periodical), Fashion magazines

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Smithsonian dangles sweepstakes to draw advertisersE attention

Article Abstract:

The Smithsonian Institution has employed a new approach to attract advertisers and agency executives nationwide to get them to advertise in their publication, Smithsonian magazine. The direct mails and the online campaign have been incentivized with a sweepstakes called e The most interesting person you knowE, in order to catch the readersE attention in a maze of stuff. Various other prizes will be distributed to people logging in on their site and personalized direct mailers to a in-house compiled list of marketing executives is also being used.

Marketing procedures, Usage, Marketing, Company marketing practices, Smithsonian Magazine (Periodical)

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