Tips for Offline Firms Moving Online

Article Abstract:

An industry analyst with Lanham, Md.-based Encore Marketing International Inc. offers advice to businesses for creating a plan to go online. A company that is attempting to create an online presence should immediately shift its customer database online while partnering with a firm with online experience.

Professional Services NEC, Other Services (except Public Administration), Professional services, Encore Marketing International Inc., EMI

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Chanel, Estee Lauder, Clinique add sheen to Macy's Web site

Article Abstract:

Clinique, Estee Lauder and Chanel products will become available on macys.com, which signals the site's plans to become a well-rounded online cosmetics e-tailer.

New Products/Services

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Physicians' Online adds services, partners to help doctors save time

Article Abstract:

Tarrytown, NY-based Physicians' Online is seeking to help doctors manage their practices over the Internet and save time through the launching of new services, along with a host of alliances in October 1998. The Internet community of doctors is free for physicians and funded by pharmaceutical advertisers and other partners. Physicians' Online's upgrades to its service include voice-recognition technology, online ordering of pharmaceutical samples, a searchable directory of physician home pages for consumer use and more direct involvement in clinical trials. The enhancements also could enable advertisers to sponsor physician home pages on the new consumer-access site.

Company Planning/Goals, Article, Physicians' Online Inc.

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