DM Gains Prominence at Interpublic

Article Abstract:

New York, NY-based Interpublic Group of Companies Inc., which has acquired Chicago, Ill.-based True North Communications Inc., has announced plans for a major reorganization of its operations. The reorganization, which includes plans for a new focus on direct marketing, will reduce the ad firm's 20 global operating units to only four.

Asset sales & divestitures, Organizational history, Company Planning/Goals, Interpublic Group of Companies Inc., True North Communications Inc., IPG, TNO

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Grey's shareholders OK agency sale to WPP

Article Abstract:

Gray Global Group's shareholders have signed a deal to sell the advertising agency to the British marketing company WPP Group PLC for $1.7 billion. Grey's chairman/CEO Edward H. Meyer, who will receive $500 million from the total cash payout, will continue to head the organization and run it as an independent unit of WPP.

United Kingdom, Financial management, Mergers, acquisitions and divestments, Company acquisition/merger, WPP Group PLC, Investor relations

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Interpublic Media's chief sees vastly altered media landscape on horizons

Article Abstract:

According to the chairman and chief executive officer of Interpublic Group Companies Inc.'s media business, the fragmentation of media and audiences as well as the variety of choices available in Internet, will have an affect on advertisers and agencies.

Market information - general, Forecasts, trends, outlooks, Economic aspects, Internet, Forecasts and trends, Supply and demand, Market trend/market analysis

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