Fingerhut to debut e-mail database marketing program

Article Abstract:

Fingerhut will start a series of e-mail database marketing programs that will allow the company to sent targeted messages to its 30-million-count customer database. Fingerhut will initially send targeted e-mail to customers who have purchased goods on its Web sites. It will use the Unica Impact software to manage the marketing campaigns and create single customer views across multiple communication channels.

Ophthalmic Goods, Ophthalmic Goods Manufacturing

---

Canada Post helps fetch customers

Article Abstract:

The new program launched by Canada Post, which enables customers to interact with advertisers instantly, is detailed. Fetch refers to consumer's responses to the advertisements.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Services introduction, New Products/Services, Public Mail & Express Services, Postal Services, Postal Service, Advertising Activity, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Advertising, Company service introduction, Service introduction, Canada Post Corp.

---

Fingerhut's updated data warehouse helps boosts its profits

Article Abstract:

Fingerhut Cos Inc, a Minnetonka, MN-based cataloger, has developed an in-house database management system that allows it to constantly update its 7-million-count customer data warehouse system. The Mail Stream Optimization system cross checks the needs of the customers to determine which of its more than 100 catalogs should be sent to a particular customer. The system uses IBM SP2 hardware and Orchestrate software from Torrent Systems Inc, which uses parallel processing to run the system in less than 12 hours.

Marketing procedures, Electronic Shopping and Mail-Order Houses, Mail Order Houses

Similar abstracts:

• Abstracts: Fusion targets community banks with MailWise database program. IBM targets small, mid-size clients
• Abstracts: Federated consolidates catalogs, Web sites into direct division. Interpublic consolidates direct response media
• Abstracts: AlphaGraphics taps TargetSmart to help personalize its mailing. Eagle signs with DateWatch.com
• Abstracts: Drinks.com deploys infrastructure to allow cost-effective growth. Company looks to integrate methods of contact with customers
• Abstracts: Road Runner helps athletes with disabilities, launches walkers site. Boo.com debuts first catalog with 50,000 on mailing list

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.