Wineaccess uses vintage DM to drive Web traffic to retailers

Article Abstract:

Wineaccess.com aids wine retaileres in marketing themselves to old and new customers alike through the Internet. The company serves as an online network for the industry via its database, which stores customer information at the point of offline sales, and also as a forum for wine connoisseurs, consumers and retailers. The company custom-builds participating retailers' Web sites. It offered services for free until the end of May 2000, when it started charging stores a setup fee and a monthly hosting fee.

Online information services, Wineaccess.com

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E-mails, faxes combine to spark calls

Article Abstract:

Europcar North America will introduce in Jun 2001 a fax and e-mail campaign to increase bookings and build awareness of the international car rental company. This is a follow-up of a similar campaign launched earlier by Europcar that resulted in a 25% rise in call center volume on distribution days. According to Henning Luessmann, the company's director of marketing, the goal of the campaign was to launch different products and services as well as enhance brand recognition among the company's target audience.

Passenger Car Rental and Leasing, Automobile Rent & Lease, Europcar North America

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Couponmaker's e-mail effort drives consumers to make deals

Article Abstract:

Couponmaker.com (Santa Ana, CA) experienced increases in viewing rates and viewer interaction with an e-mail campaign that linked ZIP codes with participating local retailers willing to honor online coupons.

New Electronic Marketing, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Advertising services, CouponMaker.com

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